Dataships is compliant with U.S. email marketing laws by following the CAN-SPAM Act and ensuring all necessary disclosures are provided to meet state-level privacy law requirements like CCPA and VCDPA.
The CAN-SPAM Act is the federal law that regulates commercial email in the USA. It doesn't require consent to send commercial emails, but has some requirements around what should/should not be in commercial emails. For example it requires that every email gives the receiver a way to opt-out or unsubscribe from future emails. More information from the FTC, the authority that enforces this law, here.
There is no federal data privacy law in the USA but certain states have their own data privacy laws such as the California Consumer Privacy Act (CCPA) and Virginia Consumer Data Privacy Act (VCDPA). While these laws do have an impact on marketing teams and how they process personal data, the laws do not provide explicit rules covering email marketing consent requirements. Therefore the laws can differ in certain states but the consent requirements for email marketing are the same as those under CAN-SPAM. These state laws require that individuals be informed about what data is collected, how it will be processed, how they can exercise their rights etc. We provide all this information in the tool by means of the marketing information pop up that appears when you click "Click here for more information" and by including the link to the store's privacy policy for more information (see here).