Dataships unlock a larger audience of your most engaged contacts - your recent purchasers. Here are a few tips we have for optimizing these new contacts:
High-Engaged VIP Audience
Dataships contacts can be seen as a VIP audience:
- These subscribers are at the peak of engagement, having recently made a purchase and expecting brand interaction.
- Avoid offering discounts in communications with this group. Instead, focus on loyalty, new launches, and relationship-building content.
- Use these contacts for targeted campaigns such as feedback surveys, exclusive previews, or community-focused messaging.
Create a Segment
You can create a dynamic Segment or many to treat Dataships contacts differently or to track performance. A full article on how to create a dynamic Segment is proved here from Attentive but below is an abridged version.
- Go Segments in the side navigation
- Click Create Segment
- Click Create for the Dynamic Segment option
- From the Choose Condition dropdown menu, select A subscriber's characteristics
- From the Choose characteristic dropdown menu, select one or more of the Dataships Custom Attributes (see table below for a list and explanation)
- Once happy, click Create
|
Custom Attribute |
Definition |
|
Dataships_Compliance_Status_SMS |
A status that designates what the marketing subscription status of the contact is per Dataships |
|
Dataships_Net_New_Marketable_SMS |
Designates whether the contact is a brand new marketing subscriber per Dataships |
|
Dataships_Net_New_Repeat_Purchase_SMS |
Designates whether the Net New Marketable contact per Dataships has made a repeat purchase |
|
Dataships_Compliance_Status_Email |
A status that designates what the marketing subscription status of the contact is per Dataships |
|
Dataships_Net_New_Marketable_Email |
Designates whether the contact is a brand new marketing subscriber per Dataships |
|
Dataships_Net_New_Repeat_Purchase_Email |
Designates whether the Net New Marketable contact per Dataships has made a repeat purchase |
A/B Testing
The Dataships audience is ideal for A/B testing as it represents a group of highly engaged, recently verified contacts:
- Messaging and Copy: Test subject lines, tone, or value propositions.
- Visual Elements: Experiment with images, layouts, or product placements.
- Timing: Identify the optimal send times for your audience by testing different schedules.
Since these contacts are collected at checkout and are primed for engagement, testing results will reflect their preferences more accurately and quickly.
Low Volume, High Product Variety
When marketing to Dataships contacts:
- Send 1-2 campaigns per week to maintain interest without overwhelming them.
- Promote a mix of new launches, bestsellers, and collections to keep emails fresh and engaging.
- Use multi-product or collection-focused emails to offer variety, maximizing engagement without risking unsubscribe rates.
Growing and Retaining Your Engaged Audience with Dataships and Attentive
By leveraging the seamless integration of Dataships and Attentive, you can:
- Build highly engaged, compliant lists by syncing verified Dataships contacts.
- Retain customers through thoughtful communication and dynamic segmentation.
- Optimize your marketing strategy with data-driven insights and performance tracking.
Use this approach to ensure you are not only driving compliance but also creating a powerful pipeline of engaged and loyal subscribers.