1. Knowledge Centre
  2. Klaviyo Integration

Tracking List Growth in Klaviyo: A Step-by-Step Guide

This article will help you reconcile the list growth reported by Dataships with the data directly in your Klaviyo

Step-by-Step Process:

  1. Access the Correct Klaviyo List
    • Ensure your client is looking at the specific list where Dataships contacts are sent. This could be the Dataships Single Opt-In List or a Klaviyo list such as a Newsletter list (as updated during onboarding).
  2. Review the “List Growth” Tab
    • In Klaviyo, navigate to the relevant list and click on the List Growth tab. This section will show all new subscribers added to the list over time.
  3. Check Subscriber Sources
    • Look for sources marked as “Shopify” or “API” in the subscriber data. Dataships contacts can appear under both due to timing differences in contact verification.
  4. Reconcile Numbers with Dataships Dashboard
    • By cross-referencing the contacts under “Shopify” and “API” sources, you can match the data reported by Dataships with what is seen in Klaviyo.Screenshot 2025-02-03 at 14.51.49

Key Tips:

  • Ensure there are no filters applied in Klaviyo that could exclude certain customers.
  • This process helps provide transparency and builds trust with your clients by accurately showing list growth.

By following these guidelines, you’ll optimize the Klaviyo-Dataships integration to ensure full compliance, accurate marketability status, and seamless email marketing performance.