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Do I have to rely on consent to contact my customers?

No, under GDPR there are 6 legal bases for contacting customers - you may be able to contact customers by relying on a different legal basis...

The lawful bases for processing are set out in Article 6 of the GDPR. At least one must apply whenever you process personal data:

  1. Consent: Consent must be freely given, clearly distinguishable from other matters and simple to withdraw at any time.
  2. Contract: the processing is necessary for a contract you have with the individual.
  3. Legal obligation: the processing is necessary for you to comply with the law
  4. Vital Interests: the processing is necessary to protect someone’s life.
  5. Public Task: the processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law.
  6. Legitimate Interests: the processing is necessary for your legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests.

 

Disclaimer:  The contents of this article are for informational purposes only, and not for the purpose of providing legal advice. You should contact your legal counsel to obtain advice with respect to any particular issues or problems.