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Knowledge Centre

Marketing Compliance

Marketing Compliance

Learn how the Dataships solution helps you collect your customers' data for direct marketing while maintaining compliance

Dataships Marketing Compliance Tool

How can we rely on legitimate interest as a legal basis for direct marketing when using the soft opt-in?

Why is the approach different in Germany vs. Ireland?

How does Dataships grow your marketable audience compliantly?

What is the “Soft opt-in” consent collection mechanism?

Does the soft opt-in apply in all EU countries?

How does Dataships ensure that customers are fully informed of how their data will be processed for marketing purposes and their rights?

How do Dataships make sure that the information presented in the consent collection widget to the customer doesn’t contradict any information in my company’s privacy policy?

What systems do Dataships integrate with?

How to assure your customer that you are processing their data compliantly?

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Email Compliance Checklist

What's the difference between Marketing & Transactional emails

How to write a compliant marketing email

Can I direct market to customers without their explicit consent?

Do I have to rely on consent to contact my customers?

Can I rely on legitimate interests to contact my audience?

How long do I have to action an Unsubscribe / Opt out request from a contact

When is Double Opt-in Consent required for compliance

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Owned Data

What is first party data?

Other

Why are Apple and Facebook arguing about Privacy?