How Dataships Contacts Flow into Klaviyo

When you integrate Dataships with Klaviyo, the app automatically creates two lists per channel:

1. Dataships Single Opt-in List: For contacts from countries where single opt-in consent is sufficient.
2. Dataships Double Opt-in List: For contacts from regions, like Germany, that require double opt-in consent.

Additionally, each profile will have a custom property in Klaviyo called Dataships Compliance Status Email if they are verified by Dataships, which identifies the contact’s marketable status. This will be labeled as either:

• Marketable
• Non-marketable

Whenever the Dataships app updates a profile, it ensures the subscribed status in Klaviyo aligns with the compliance status. For instance:

• If a contact is deemed marketable by Dataships, the app will also update the Klaviyo status to subscribed.
• If a contact opts out, Dataships will update their compliance status to non-marketable, mark them as suppressed in Klaviyo.