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What is Dataships?

The dynamic consent widget that grows your list and keeps you compliant

Dataships replaces Shopify's default marketing checkbox with a smarter consent widget — one that shows each shopper the right consent experience for their location, captures their decision with a full audit trail, and syncs verified subscribers directly to your marketing platform. The result: more people on your list, every one of them collected compliantly.

What Dataships does at checkout

When a shopper reaches your checkout, Dataships replaces Shopify's static marketing checkbox with a dynamic consent widget. Instead of showing every shopper the same thing, Dataships checks where that shopper is located and serves the consent experience that's legally correct for their jurisdiction across 144+ countries.

This matters because the one-size-fits-all Shopify checkbox leaves you exposed. In some countries it collects consent that wouldn't hold up to scrutiny. In others, it's overly restrictive and costs you subscribers you could have legally captured. Dataships handles all of that for you automatically.

  • Jurisdiction-aware: Each shopper sees the consent mechanism that matches their location — EU, UK, US, Canada, and beyond.
  • Always up to date: Dataships maintains the consent rules across 144+ countries so you don't have to.
  • Fully auditable: Every interaction is recorded — what the shopper saw, what they did, and when — creating a verifiable consent record for every contact.
  • Localised automatically: Widget text is translated into 20 languages based on the shopper's browsing language.

Where your subscribers go

After checkout, Dataships processes each shopper through its Rules Engine and syncs the result to your connected marketing platform. You don't need to do anything — consented contacts appear in your platform ready to market to, and contacts who didn't consent are kept out.

Dataships integrates with the tools you already use:

  • Klaviyo
  • Attentive
  • Omnisend
  • Ometria

For each marketable contact, Dataships syncs their consent status, the legal basis it was collected under, and a timestamp — so your marketing platform has everything it needs and your records are defensible.

What you get in the dashboard

Your Dataships Control Panel gives you a clear view of how consent is performing and keeps your compliance records in one place.

  • Performance analytics: See your Marketing Consent Rate — the percentage of checkout shoppers who become marketable — and how it's trending over time.
  • Incremental Subscribers: The number of subscribers Dataships added to your list that your previous setup wouldn't have captured. This is the metric your pricing is based on.
  • Compliance records: Every consent decision is stored with a full audit trail. If you're ever asked to prove a contact gave consent, it's there.
  • Privacy tools: Manage your privacy policy configuration and handle data subject requests from within the platform.

Who Dataships is for

Dataships is built for Shopify merchants who rely on email and SMS marketing to drive revenue — particularly those selling to customers across multiple countries, where different consent rules apply.

If you're using Klaviyo, Attentive, Omnisend, or Ometria and you want to grow your list faster without taking compliance shortcuts, Dataships is designed for you.

Getting started

Setup takes most merchants less than 10 minutes. You'll connect Dataships to your Shopify store, link your marketing platform, and configure your widget — all guided by the onboarding checklist in your Control Panel. See the Onboarding Checklist article in this Knowledge Base for a step-by-step walkthrough.

Frequently asked questions

Is Dataships GDPR compliant?

Yes. Dataships is built around compliance — it's the core of what we do. The platform automatically applies the correct consent rules for each shopper's jurisdiction, including GDPR (EU), ePrivacy, UK GDPR/PECR, TCPA (US), and CASL (Canada). Every consent decision is recorded with a full audit trail.

Does it work with my marketing platform?

Dataships integrates with Klaviyo, Attentive, Omnisend, and Ometria. If you use one of those platforms, you're good to go. If you use something else, reach out to support@dataships.io — we're always expanding our integrations.

Does Dataships replace my Klaviyo or Attentive forms?

No. Dataships is focused on the Shopify checkout — it replaces the consent checkbox that appears there. Your standalone sign-up forms, pop-ups, and other list-building tools stay exactly as they are. Dataships works alongside them, not instead of them.